SES NSW: Future Flood

For parts of NSW, the impact of flooding can be devastating. Alarmingly, research undertaken after recent floods in parts of NSW showed that 70% of people think it is safe to stay home during a flood emergency. Together with NSW SES and the NSW Reconstruction Authority, we developed the Future Flood project to raise awareness of the very real risk by simulating flood events at a personal level.

Four residents who had not previously evacuated were identified and their homes, right down to their vehicles, possessions and even children's toys, were simulated to show accurate flood heights. This presented a powerful reminder to follow emergency warnings because failing to act could put lives at risk.

Team

  • Creative
    Editor

  • Designer

  • Senior Account Director